2021 T-Shirt Design Contest Winner
In an effort to tap into the incredible creativity we know exists within the Diamond Peak community, last spring we put out a call for t-shirt design ideas. We received some great submissions from William Zurn and the Steinbacher family (Abbie, Griffin & Graham). But our winning design came from Arnaud Ghelfi who reimagined our diamond and peak icons into a design you’ll find on our 2021-22 promo/prize t-shirts that we’ll be giving away throughout the season.
We caught up with Arnaud via email to learn a little more about what inspired his winning design…
Diamond Peak: Whom do you ski with at Diamond Peak usually?
Arnaud Ghelfi: My wife Ariana and our 3 children, Clément (13), Lucie (11) and Julien (9).
DP: What is your family’s history skiing/riding at Diamond Peak?
AG: We’ve been skiing at Diamond Peak for over 15 years and have decided to become season pass holders this season for the first time! We love Incline Village both in the summer and in the winter; the beach, the people, the food, and of course the views from Diamond Peak which are unmatched.
DP: Why do you love Diamond Peak?
AG: I grew up in Switzerland and I like to say that I learned to ski before learning how to walk. While skiing the Swiss Alps is stunningly beautiful, I’ve always found comfort in the smaller ski resorts closer to my hometown of Neuchatel – in the Jura region – alongside the French border. Diamond Peak, with its “no nonsense” state of mind, immediately made me feel at home. My wife and I have enjoyed the ability to swap daily passes so one can stay with the younger one while the other one is skiing with our older ones. Our children have all learned to ski here – between my legs and with the ski school – and now they are enjoying doing all the black diamonds on their own. Our youngest one (then 8) did Solitude Canyon for the first time last year, with great pride!
DP: What was the inspiration for the winning design you came up with?
AG: The visual symmetry of the mountain and the diamond felt very natural to me, with the reflection at the bottom of the mountain evoking beautiful Lake Tahoe. I also liked the implied metaphor that a diamond can be found at the top of the mountain; the views from up there are priceless, and to me, Diamond Peak is a gem.
DP: What are your hopes for the upcoming 2021-22 ski season?
AG: 2020 and 2021 have been tough for everybody. The smiles on our children’s faces when skiing last season were everything. Let’s hope for rain – we all need it so bad on either side of the state line – and let’s hope for snow, for a safe ski season filled with smiles.
Want to get your hands on one of these creations?
These limited-edition t-shirts are not for sale at the resort, but keep an eye on our email newsletters and social media accounts for your chance to win one via our fun contests and giveaways this winter.
Got a design idea for next winter?
We’d love to see it. Send designs to marketing@diamondpeak.com with “T-shirt design contest submission” in the subject line, and you might just find your design on next year’s shirts.
This article originally appeared in the December 2021 IVGID Quarterly Magazine. View this issue and other issues on the IVGID Quarterly page.
