Diamond Peak Helps the Environment By Adopting Penguins 
Nov 7,  2007



										For media inquiries, please contact Barb Collier

										Marketing Coordinator

										(775) 832-1120





FOR IMMEDIATE RELEASE 

Contact:            Kayla Anderson                        

PR/Marketing Coordinator                        

(775) 832-1120, Kayla_anderson@ivgid.org  

Diamond Peak Helps the Environment By Adopting Penguins 

Incline Village, NV- Diamond Peak is trying to do their part to protect the environment by adopting penguins! Diamond Peak wants to let you know about an exciting opportunity to help save the endangered penguins in the Antarctic. You can adopt a penguin for as little as $25 and in return, you'll get an adoption certificate and a photo of your adopted animal. For $100 or $250, you'll receive a plush toy, a framed certificate, a gift box and the satisfaction of knowing that your little penguin in the Antarctic will have a happier life.             

Diamond Pete is Diamond Peak's mascot who is closely associated with the Bee Ferrato Child Ski Center. Bee Ferrato picked up a yellow-eyed penguin when she was walking along the beaches of New Zealand as a little girl. She developed an interest in penguins and years later she visited Diamond Pete's brothers and sisters in Antarctica. It was about that time when Diamond Pete swam and waddled his way to Diamond Peak Ski Resort in Incline Village, Nevada, because he heard about the fresh powder and family-friendly terrain. Pete hangs out in Antarctica during the summer where it's a bit cooler and makes his way back to Diamond Peak for winter with a belly full of fish. 

Help Diamond Pete's family by adopting one of his friends. Each adoption is symbolic and your donation will be used to fight threats like habitat loss and poaching. A few things that Diamond Peak has done or continues to do to join the cause in helping our winters stay cool include: implementing a ridesharing program in which employees get paid up to $3 a day for carpooling or getting to work in a self-propelled fashion, environmentally-safe containers for to-go food that is easily recyclable, fan guns for our snowmaking, which uses one-fifth of the amount of electricity used before that, upgraded chairlifts with more efficient motors, and more! 

Diamond Peak Ski Resort is located at 1210 Ski Way in Incline Village, Nevada. Diamond Pete is our trademark penguin mascot that cruises around Diamond Peak during holidays and special events. For more information regarding the Adopt a Penguin program, please visit www.diamondpeak.com. 

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